Boost Your Ad Position
To improve your ad position you need a combination of relevancy, effectiveness and clever budgeting. Getting into the top eight is important, but spending the most isn't always the answer. In the chart below, Advertiser C's ad costs three times less than Advertiser B's ad does to reach the same rank – simply because it is more relevant.
| Bid | CTR | Rank | |
| Advertiser A | $1.00 | 1.0% | 1 |
| Advertiser B | $2.00 | 0.5% | 1 |
| Advertiser C | $0.50 | 2.0% | 1 |
The more relevant your ad, the higher your rank is likely to be. And the higher the rank, the greater the opportunity to convert.
Quick Diagnostic
| Ad Position | CTR | Probable Problem | Best Solution |
| Low | High | Your ad copy is working, but you're in a competitive market. | Increase your bid to improve your position and drive more qualified traffic. |
| Low | Low | Neither your keywords nor your ad copy is really relevant to your searchers. | Reassess your keyword selection, as well as the ad title, copy and URL. |
| High | Low | You're bidding enough, but your ad copy should be working harder. | Spend more time on your keywords and creative, and you could even reduce your bid price. |
Factors That Influence Ad Position
- Ad position is influenced by a combination of relevancy, effectiveness and budget
- While you might not have total control over how much budget is available, you do have control over your keywords, content, ad copy and so on. Optimizing each of these areas will push you up the rankings
- adCenter's unique, advanced matching tools help you choose effective keywords and write highly effective creative
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