Increase Impressions

If you're not getting enough impressions, try one or more of the following options:

• Increase your keyword volume
  
  
  
  
  
  You can have an unlimited number of keywords. To grow your keyword list, you can:
  • Ask your colleagues, especially those who are closely involved with your customers, to generate some keywords
  • Use our Keyword Generator as well as our Keyword Research Tool
  • See which words the competition is using
• Make your keywords more generic

  

• Get into the top eight search results
  
  Improve your position by increasing your bid per keyword .

• Increase budget for budget smoothing
  
  Perhaps your budget is running out too fast. If you can raise your budget so it spreads out evenly over the month, you might get the monthly impressions you're looking for.

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Optimize your campaigns with these tips